Oracle to adopt Nokia Maps as default location services provider

Oracle will use Nokia Maps as its default mapping application

A Nokia spokesperson confirmed today that the Finnish visitor has reached a deal with software powerhouse Oracle to provide mapping capabilities for Oracle'due south diversity of applications. The bargain is expected to be announced tomorrow at the OracleWorld briefing in San Francisco. This is a big score for Nokia, but not too shocking, considering that Oracle has been locked in a legal boxing with Nokia's chief location services rival, Google.

This deal is not the biggest one that Nokia has struck from a financial perspective, just because Oracle sells on the enterprise level, as opposed to single customers, information technology could open up upward plenty of opportunities for them. Nokia purchased digital map maker Navteq back in 2007 for $8.1 billion and has been heavily focused on expanding its foothold in the earth of mapping and commerce.

In 2022, then-new CEO Stephen Elop brought ramped information technology upwards when he brought Navteq together with Nokia's services division to grade what it calls its Location and Commerce sectionalization.

"We have strong mapping, we take strong navigation capabilities, but those examples are just the tip of the iceberg on what we believe—and y'all certainly see it from our competitors equally well, what they believe—the future holds as it relates to location-based services," Elop said in a recent interview.

Nokia has scored some big deals recently with search site Yahoo and online retailer Amazon, who dumped Google every bit their location services provider. Nokia likewise teamed up with the online deals site Groupon dorsum in Baronial and started incorporating Groupon information into their Nokia Maps app for Windows Telephone. Perhaps most well-known is Nokia'south partnership with Microsoft, which amongst other things includes the widely-popular Nokia Maps app for Windows Telephone.

Location services have become increasingly important to both businesses and consumers. They accept also been in the news recently, as Apple tree decided to have on Google, opting to create their own mapping application for the iPhone five, rather than carry Google Maps. Unfortunately for them, it did not quite live up to everyone'southward expectations. The good thing for Nokia is that they take been at the mapping game for a long time and seem to take nailed it.

Source: Wall Street Periodical